YouTube and other sharing website give examples of the massive users’ interactive collaboration. The Internet technology makes possible for numerous people to collaborate in creation via the web through “large-scale” information sharing of texts and multimedia contents such as YouTube, Wikipedia and Yahoo! AQ (Hamasaki, Takeda, Hope, & Nishimura, 2009). Therefore, the sharing production of the Internet leads to the term “creators’ community” which “means a tight group of nodes within social network of creators” (Hamasaki, Takeda, & Nishimura, 2008). In more advance content sharing, users have started to create their music using commercial singing synthesis systems and listeners are increasing especially with Vocaloid2 products (Fonseca & Ferreira, 2010). It is phenomenally obvious that users of singing synthesis started to enjoy collaborative creations and communications via content-sharing services on the Internet which gives a new dimension of Internet outcome (Fonseca & Ferreira, 2010).
Crypton Future Media used Yamaha corporation singing synthesis software to present the phenomenon Hatsune Miku. Yamaha corporation has developed the commercial singing synthesis software Vocaloid that enables songwriters to transmit their emotion more directly to the listeners, providing them with merits that human singers cannot (Kenmochi, 2010). Crypton Future Media presents Hatsune Miku to this world as a stunning version of the singing synthesizer application software vocaloid 2; it is a phenomenon created by different professional and amateur creators (Hamasaki, et al., 2009). Hatsune Miku voice is sampled from Japanese voice actress, Saki Fujita (Wikipedia, n.d.). Hatsune Miku is the most popular Vocaloid product with over 50,000 sold units since its release in August 2007 (Kenmochi, 2010). It has motivated fans progressing images, stories and videos around its synthetic voice, and there is a blog just to tracks the best “fan-made” music videos featuring its character (www.mikufan.com) (Condry, 2009). Moreover, Hatsune Miku has performed at her concerts onstage as a projection with thousands of audience.
As a sign of its popularity, users of popular sharing web site such as YouTube and Nico-Nico-Douga (Japan) have posted more than 30,000 songs and movies about Hatsune Miku (www.crypton.com). In the matter of fact, users of Nico-Nico-Douga have participated in the creation of Hatsune Miku. Nico-Nico-Douga has more than 7.9 million users (1 July, 2008) and has published more than 0.8 million videos (Hamasaki, et al., 2008). This website gives its users the sense of sharing the viewing experience virtually by providing comments about specific playback time at a specific position in the video helping the creator to develop the character; most likely, this how Hatsune miku was developed (Hamasaki, et al., 2008). The creation of Hatsune Miku through sharing website is an application of “creators’ community” (Hamasaki, et al., 2008).
Intellectual property in the creators’ community is ambiguous. Nico-Nico-Douga has a category of video called MAD movie where people create different versions of popular programs and features but with a big chance of copyright violations (Hamasaki, et al., 2009). However, Hatsune Miku videos were created by community not from commercial programs (Hamasaki, et al., 2009).
The future of Hatsune Miku phenomenon is coming with more motion generation using the whole body parts and to use a real human singer to reflect more human like motion (Tachibana, Nakaoka, & Kenmochi, 2010). Moreover, the collaborative creation is expected to be the next era of TV production as expansion of what happens in video sharing websites (Hamasaki, et al., 2008). I wish to meet Hatsune Miku to ask her: what next?
Condry, I. (2009). Anime Creativity. Theory, Culture & Society, 26(2-3), 139.
Fonseca, N., & Ferreira, A. (2010). Singing voice resynthesis using vocal sound libraries.
Hamasaki, M., Takeda, H., Hope, T., & Nishimura, T. (2009). Network analysis of an emergent massively collaborative creation community.
Hamasaki, M., Takeda, H., & Nishimura, T. (2008). Network analysis of massively collaborative creation of multimedia contents: case study of hatsune miku videos on nico nico douga.
Kenmochi, H. (2010). VOCALOID and Hatsune Miku Phenomenon in Japan.
Tachibana, M., Nakaoka, S., & Kenmochi, H. (2010). A Singing Robot Realized by a Collaboration of VOCALOID and Cybernetic Human HRP-4C.
http://www.crypton.co.jp/download/pdf/info miku e.pdf