March 2011, the Joan Ganz Cooney Center and Sesame Workshop revealed some new data through a report called Always Connected which offers a comprehensive review on young children’s media use and experience over the past 5 years.  The report tried to capture information based on four critical components: type of technology, media activity, the content, and the context. One key finding is that young children in the United States are increasingly interacting with online media. Online usage increases with age with no surprise. About 80% of the very young children group (0-5) goes online at least once a week. It includes online game, online video, etc.  In terms of online activity daily use, 25% 3-year-old, 50% 5-year-old, and 75% 8-year-old do so.  And parents indicate that over 60% of children under age 3 watch video online. The possible reasons behind the very youngest children online habit are stemmed from the content and the context components. The table below  shows the expansion of new technology usage in household which is one of the essential contexts considered.

Advertisements