For those not familiar with the rapidly evolving realm of social media it can be difficult to get a “big picture” perspective. Robert Scoble developed a “starfish” map of the social media world that may help to better grasp social media. The Social Media Starfish illustrates the different channels that people are using to interact on the web. Previously with Microsoft, Robert Scoble is one of the world’s leading evangelists of all things digital. He is perhaps best known as a blogger: millions around the world read it every day. Inspired by Brafman and Beckstrom’s “The Starfish and the Spider,” Scoble emphasizes the online media ecosystem’s decentralized and interconnected nature.